Launching a New Brand in Commercial Hood Cleaning

Background

Fire Safe Cleaning is a Spokane-based startup providing professional commercial kitchen hood cleaning and related services. The business was built from the ground up with a focus on safety, accountability, and quality service.

They needed to:

• Define a professional, trustworthy brand.

• Build awareness with local restaurants.

• Educate potential customers about the importance of regular hood cleaning for safety and code compliance.

• Make it easy for customers to find them online and request quotes.

Objectives

Building a business from scratch takes more than just advertising. For Fire Safe Cleaning, a strong, unified brand and active outreach were essential to getting their first customers and building a reputation they could grow.

My tasks were:

• Develop a clear, professional brand identity.

• Launch a modern, search-friendly website.

• Create social channels to build local credibility.

• Produce sales materials for in-person pitches.

• Engage the local community and restaurant owners directly.

GET TO KNOW

Fire Safe Cleaning

Bringing Fire Safe Cleaning to Life

My Approach & Deliverables:

Brand Development

• Designed a bold, modern brand kit emphasizing professionalism and safety.

• Defined a brand voice that is direct, reliable, and approachable.

• Wrote mission and values highlighting integrity, accountability, and service quality.

Website Build & Copywriting

• Planned and launched a modern, mobile-friendly website.

• Wrote clear, benefit-focused copy describing services:

  • Commercial Hood Cleaning

  • Kitchen Deep Cleaning

  • Rooftop Grease Containment

  • Parking Lot and Exterior Cleaning

• Included strong calls to action for quotes and contact.

• Optimized on-page SEO to help rank in local searches.

Social Media

• Created and branded Facebook and Instagram pages.

• Produced content featuring before/after images, safety tips, and customer trust elements.

• Developed a content plan to maintain consistent voice and build local credibility.

• Engaged with local restaurants, small business owners, and other community social channels.

Branded Materials

• Designed flyers and one-pagers to explain services clearly with special offers and incentives.

• Created business cards.

• Designed and printed hats and shirts for the employees to build trust and brand recognition.

CASE STUDY O2

RECOMENDATION

From the Owner

“Abbie has been so easy to work with. She checks in for final approvals, but honestly, I trust her with everything. She made Fire Safe look way cooler and more professional than any of our competitors. Customers constantly comment on how good everything looks. I recommend Abbie all the time to my friends who are starting businesses, even just for advice. I really think our success in these first couple of years wouldn’t have happened without her.”

- Matt S. Owner, Fire Safe Cleaning

SEE IT ALL IN ACTION

Digital Links